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National Breastfeeding Month: Supporting Feeding, Growth, and Connection

Filed in Our Team — August 1, 2026

August is National Breastfeeding Month, a time to celebrate the incredible work of parents and caregivers while raising awareness about the support that helps babies thrive.

Breastfeeding is a journey that looks different for every family. While some infants feed with ease, others may experience challenges that can make feeding stressful, frustrating, or exhausting. The good news? Families don’t have to navigate these challenges alone.

At iRehab, our feeding therapists support infants and young children with feeding and swallowing concerns while partnering with families to make feeding a more positive, enjoyable experience.

Feeding Is More Than Nutrition

Feeding is about much more than calories and growth.

It involves:

  • Bonding and connection
  • Oral motor development
  • Coordination of sucking, swallowing, and breathing
  • Sensory experiences
  • Communication and social interaction
  • Establishing healthy routines

When feeding difficulties arise, they can affect the entire family.

Breastfeeding Challenges Are More Common Than Many Parents Realize

Breastfeeding can be rewarding, but it can also come with challenges. Some common concerns include:

  • Pain during breastfeeding
  • Difficulty latching
  • Clicking sounds during feeds
  • Prolonged feeding times
  • Poor weight gain
  • Frequent coughing or choking
  • Milk leaking from the sides of the mouth
  • Fatigue during feeding
  • Gassiness or excessive air intake
  • Difficulty transitioning between breast and bottle

Struggling with feeding does not mean you’re doing anything wrong. Many infants simply benefit from additional support and evaluation.

Signs Your Baby May Benefit From a Feeding Evaluation

Consider speaking with your pediatrician or a feeding therapist if your baby:

  • Feeds for very long periods without appearing satisfied
  • Falls asleep quickly during feeds
  • Has difficulty maintaining a latch
  • Coughs, chokes, or gulps frequently
  • Appears uncomfortable during feeding
  • Has poor weight gain
  • Shows signs of frustration during feeds
  • Experiences frequent reflux symptoms
  • Has difficulty transitioning to bottles or solids

Early intervention can help identify concerns and provide strategies that support successful feeding.

How Feeding Therapy Can Help

Speech-language pathologists with specialized training in feeding and swallowing evaluate the whole feeding experience and develop individualized treatment plans based on each child’s needs.

Therapy may address:

Breastfeeding and Bottle Feeding Skills

Supporting efficient and coordinated feeding while helping caregivers feel more confident.

Oral Motor Development

Strengthening the muscles and movements needed for feeding and future speech development.

Transitioning to Solids

Helping children safely and confidently explore new textures and foods.

Picky Eating and Food Variety

Addressing sensory and behavioral factors that may impact mealtimes.

Parent Education and Coaching

Providing families with practical strategies that can be implemented during everyday routines.

A Team Approach to Feeding

At iRehab Services, we believe families are an essential part of the feeding journey.

Our therapists work closely with parents, caregivers, physicians, lactation consultants, occupational therapists, and other members of a child’s care team to provide comprehensive support.

Because feeding isn’t just about helping a child eat—it’s about helping families feel supported and confident.

Therapy Where Families Need It Most

Young children learn best in familiar environments, and feeding challenges don’t always happen conveniently in an office.

That’s why iRehab Services offers services:

  • In-home
  • Through telehealth

These flexible options allow our therapists to observe feeding in real-life settings and provide practical strategies that fit naturally into daily routines.

Supporting Families During National Breastfeeding Month

Whether your baby is breastfed, bottle-fed, combination-fed, or transitioning to solids, every feeding journey is unique.

At iRehab Services, we’re honored to support families as they navigate feeding challenges and celebrate milestones along the way.

📞 Call 248.252.6064
📧 Email marcia@irehabservices.com

Because feeding should be about nourishment, connection, and confidence—for both babies and caregivers.

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